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Photography

Prefer candid Indian students and educators in genuine making environments: notebooks, electronics, computers, labs, prototypes and collaborative learning. Natural daylight, tactile surfaces and respectful representation beat aspirational stock gestures. Four approved photographic treatments:
  1. Natural: warm, truthful colour and human skin.
  2. Teal duotone: Off Black to Sky; analytical and technical stories.
  3. Warm duotone: Terra Cotta to Apricot; mentorship and belonging.
  4. Monochrome: simple documentary emphasis.

Graphic grammar

  • Sparse dot and asterisk fields as ambient texture.
  • Fine grid lines for technical content.
  • Topographic contour lines for discovery and progress.
  • Minimal node networks for systems and research.
  • Soft radial turquoise/Apricot glows behind, never on, the logo master.
Keep nonessential graphics muted, typically in the original 18–45% opacity range. Leave safe areas for overlaid headings and captions. No robots, brain clip-art, circuits-as-wallpaper, clutter, fake text or unlicensed real-person likenesses.

Imagery integrity

Label AI-generated imagery in the asset catalogue; do not depict fictional classrooms, mentors, students or outcomes as documentary evidence. For minors, require the applicable consent, privacy and review procedures before publishing recognisable portraits.

Composition

Recommended variants: 16:9 hero, 4:5 portrait, 1:1 campaign tile. Compose with generous negative space and restrained edge detail.